Nike Family,


“There is no Finish Line” is one of our favorite Nike tag lines. It so often describes our reality, the long journey we are on and frames our many opportunities. 

It inspires us to be better. To never rest on recent accomplishments. At Nike, we always strive to elevate our game.


Nike Myeongdong is a great example of this and represents a key step to the bright future of Nike retail in Korea.


From the debuting a new Road to Rise design in Korea to elevated services and dazzling visual styling tuned to our consumer mindsets, 

this store brings a dynamic experience to our most important marketplace.


We would like to express our sincere gratitude to the many individuals and teams responsible for bringing Nike Myeongdong to life especially our NSP strategic partner EunGwang; our landlord partner Lotte and our many cross-functional teams in APLA and in Korea. Your vision, dedication, perseverance, flexibility and obsession to detail are unmatched.


We hope this recap captures just some of the energy of the Athletes and amazing feel of the store.


Enjoy!



Mike Steele                                  JiYoung Park

Sr. Retail Territory Director         Korea NSP GM


Nike Myeongdong represents the first Future of Sports in Korea, providing premium products, services and experiences to our consumers.

It is located in the #1 Key Trade zone “Myeongdong - Seoul,” the most innovative and dynamic area with diverse consumers and communities. Nike Myeongdong has been consolidated from two small stores to one big footprint, which will take our brand to the next level and be the most iconic & influential store within Seoul.

One whole side of the store is dedicated for her, fully elevating the experience for our women consumers.

To be the first to reach 50:50 in RTL, half of Nike Myeongdong’s first line athletes are women experts.

The huge bras & tights zone and the premium fitting room really focus on delivering the best of Nike, in terms of both products and services.

It is the first pilot door to show consumer mind based styling and merchandising, mixing different categories to serve our style based consumers.

Nike Myeongdong targets young Ballers & Sneakers obsessed in the #1 Key Trade Zone, by providing Jordan & BB categories.


With the largest Nike Kids zone in Korea, Nike Myeongdong will fully leverage great opportunities in the Kids offense.

It will be the leading door to drive NSP’s Kids business.

The “Nike By You” customization zone welcomes our consumers with surrounded LED tickers and introduces NBY service.

Consumers can personalize shirts and tote bags through graphic printing, and customize their very own shoes with dubrae and shoelace tips.

For our style driven consumers, personal styling service will be available through EunGwang’s first line experts with a dedicated zone inside the fitting room.

The store delivers consumer services connecting Digital & Physical, which will elevate our B&M marketplace with digitally connected experiences.

We are engaging with our athletes directly to communicate and support our member offense.

Invitations were sent out via mobile through MMS to target all of our members from: 1) Nike.com, 2) Lotte, and 3) EunGwang Dodopoint.

Through this communication, Lotte and EunGwang Dodopoint members were successfully converted to Nike.com members.

To support the O2O journey, targeted comms were sent out to 67,000 Nike members within Seoul.

Member QR codes were placed inside the store, to support and promote new member registration and current members’ login.

As a result, total of 137 new members were acquired (4.5% transactions made through Nike.com), and 1,576 member logins (3% transactions made through Nike.com) were made during the first five days.

To actively engage our Nike.com members, they were offered with various benefits during the opening.

115 of new Nike members and 870 of existing Nike members got giveaways with sustainability theme after validating their member status through QR codes. 

QR codes were printed on the giveaways for quick access to Nike.com.

Members also received bounce back coupons that they can use during certain period of time when purchasing Women & Kids products.

Our athletes are well-prepared through training sessions to deliver premium service for our consumers.

2-days ATSE training session was prepared for our athletes on NSW DNA Certification, which included Nike History & Heritage, Consumer Type, Product & Technology, and Service Expert Certification.



4-days EKIN integrated training was held to prepare and elevate 28 athletes in delivering premium service for our consumers.

Through this EKIN training, the athletes were given the opportunities to feel the sense of belonging through basics and fundamental of Nike brand.

EunGwang On-Boarding Training included multiple training courses for variety of athlete groups:

‘Ready Set Go’ focusing on retail journey training, ‘Own Your Zone’ operation training that included safety, management regulations, and policy training, 3 times of ‘Leadership Training’, 3-days ‘Stock Room Team’ training at NFS Guro, and ‘In-store Training’ at concept stores of EunGwang for Mpos usage and customer service.

As Nike Myeongdong is EunGwang’s first Must Win Door, our athletes collaborated with other MWD athletes to share and learn from prior experience at other MWDs.

Regarding O2O training, the main focus was on Assist training.


Team Myeongdong is staffed with total of 60 athletes - 28 men and 32 women athletes. The leadership team is composed of talented leaders with 1 head coach, 2 assistant head coaches, and 6 coaches.

To better serve her, more than half of our first line athletes are women experts including EunGwang’s Women Ambassadors.

The team has gone through longest period (60 days) of training in preparation for Nike Myeongdong’s successful opening.

Our Head Coach “GANG-BON KU,” is a 10 year Nike veteran and one of the most passionate members in EunGwang.

Prior to Nike Myeongdong, he has been the head coach at Enter6 Sangbong and Lotte Gangnam. He is well known for his leadership, energy, and retail expertise.

His dream is to “make Nike Myeongdong the #1 store in the world.”

Nike Myeongdong delivered record breaking Day 1 result, with $113,450 retail revenue.

Even the heavy rains and huge decrease in number of tourists under Covid-19 couldn’t stop us!

Nike Family,


“There is no Finish Line” is one of our favorite Nike tag lines. It so often describes our reality, the long journey we are on and frames our many opportunities. It inspires us to be better. To never rest on recent accomplishments. At Nike, we always strive to elevate our game.


Nike Myeongdong is a great example of this and represents a key step to the bright future of Nike retail in Korea.


From the debuting a new Road to Rise design in Korea to elevated services and dazzling visual styling tuned to our consumer mindsets, this store brings a dynamic experience to our most important marketplace.


We would like to express our sincere gratitude to the many individuals and teams responsible for bringing Nike Myeongdong to life especially our NSP strategic partner EunGwang; our landlord partner Lotte and our many cross-functional teams in APLA and in Korea. Your vision, dedication, perseverance, flexibility and obsession to detail are unmatched.


We hope this recap captures just some of the energy of the Athletes and amazing feel of the store.


Enjoy!



Mike Steele                                     JiYoung Park

Sr. Retail Territory Director             Korea NSP GM


Nike Myeongdong represents the first Future of Sports in Korea, providing premium products, services and experiences to our consumers.

It is located in the #1 Key Trade zone “Myeongdong - Seoul,” the most innovative and dynamic area with diverse consumers and communities. Nike Myeongdong has been consolidated from two small stores to one big footprint, which will take our brand to the next level and be the most iconic & influential store within Seoul.

One whole side of the store is dedicated for her, fully elevating the experience for our women consumers.


To be the first to reach 50:50 in RTL, half of Nike Myeongdong’s first line athletes are women experts.


The huge bras & tights zone and the premium fitting room really focus on delivering the best of Nike, in terms of both products and services.

It is the first pilot door to show consumer mind based styling and merchandising, mixing different categories to serve our style based consumers.


Nike Myeongdong targets young Ballers & Sneakers obsessed in the #1 Key Trade Zone, by providing Jordan & BB categories.

With the largest Nike Kids zone in Korea, Nike Myeongdong will fully leverage great opportunities in the Kids offense.


It will be the leading door to drive NSP’s Kids business.

The “Nike By You” customization zone welcomes our consumers with surrounded LED tickers and introduces NBY service.


Consumers can personalize shirts and tote bags through graphic printing, and customize their very own shoes with dubrae and shoelace tips.

For our style driven consumers, personal styling service will be available through EunGwang’s first line experts with a dedicated zone inside the fitting room.

The store delivers consumer services connecting Digital & Physical, which will elevate our B&M marketplace with digitally connected experiences.

We are engaging with our athletes directly to communicate and support our member offense.

Invitations were sent out via mobile through MMS to target all of our members from: 1) Nike.com, 2) Lotte, and 3) EunGwang Dodopoint.

Through this communication, Lotte and EunGwang Dodopoint members were successfully converted to Nike.com members.

To support the O2O journey, targeted comms were sent out to 67,000 Nike members within Seoul.


Member QR codes were placed inside the store, to support and promote new member registration and current members’ login.

As a result, total of 137 new members were acquired (4.5% transactions made through Nike.com), and 1,576 member logins (3% transactions made through Nike.com) were made during the first five days.

To actively engage our Nike.com members, they were offered with various benefits during the opening.


115 of new Nike members and 870 of existing Nike members got giveaways with sustainability theme after validating their member status through QR codes. QR codes were printed on the giveaways for quick access to Nike.com.


Members also received bounce back coupons that they can use during certain period of time when purchasing Women & Kids products.

Our athletes are well-prepared through training sessions to deliver premium service for our consumers.

2-days ATSE training session was prepared for our athletes on NSW DNA Certification, which included Nike History & Heritage, Consumer Type, Product & Technology, and Service Expert Certification.



4-days EKIN integrated training was held to prepare and elevate 28 athletes in delivering premium service for our consumers.

Through this EKIN training, the athletes were given the opportunities to feel the sense of belonging through basics and fundamental of Nike brand.

EunGwang On-Boarding Training included multiple training courses for variety of athlete groups:


‘Ready Set Go’ focusing on retail journey training, ‘Own Your Zone’ operation training that included safety, management regulations, and policy training, 3 times of ‘Leadership Training’, 3-days ‘Stock Room Team’ training at NFS Guro, and ‘In-store Training’ at concept stores of EunGwang for Mpos usage and customer service.


As Nike Myeongdong is EunGwang’s first Must Win Door, our athletes collaborated with other MWD athletes to share and learn from prior experience at other MWDs.

Regarding O2O training, the main focus was on Assist training.

Team Myeongdong is staffed with total of 60 athletes - 28 men and 32 women athletes. The leadership team is composed of talented leaders with 1 head coach, 2 assistant head coaches, and 6 coaches.


To better serve her, more than half of our first line athletes are women experts including EunGwang’s Women Ambassadors.

The team has gone through longest period (60 days) of training in preparation for Nike Myeongdong’s successful opening.

Our Head Coach “GANG-BON KU,” is a 10 year Nike veteran and one of the most passionate members in EunGwang.


Prior to Nike Myeongdong, he has been the head coach at Enter6 Sangbong and Lotte Gangnam. He is well known for his leadership, energy, and retail expertise.


His dream is to “make Nike Myeongdong the #1 store in the world.”

Nike Myeongdong delivered record breaking Day 1 result, with $113,450 retail revenue.


Even the heavy rains and huge decrease in number of tourists under Covid-19 couldn’t stop us!